In this video, Brandon Fox shows us what he spends a lot of time doing when he's climbing. "Falling," "failing" the term doesn't matter. It's all part of the bumpy road to success. Whether you climb, bike, skate, ski or board, there’s no doubt you’ve experienced failure. A lot of failure. Sometimes it goes, sometimes it doesn’t. Sometimes it takes another season, sometimes it takes years. The struggle, however, is what makes success so sweet when it finally comes. You’ve earned it. And that feeling is why we do what we do. Failing And Falling | Embracing Failure As The Sweetest Part Of Success