Evolution Of The Friend: Wild Country’s Story | Climbing Daily Ep.803

On a recent trip to Sheffield, we stopped in at the Wild Country factory to get the lowdown on their updated ‘New Friend’ cam. These guys have a long history of making bombproof cams, so we had a chat with Wild Country veteran Steve Foster, the head of marketing, to find out more about the evolution of the Friend. From a crazy idea born in Yosemite, to today’s engineering marvel, Wild Country have always been at the heart of climbing innovation. If you want to get your hands on the New Friend, we have a rather tasty deal going on right now at the EpicTV shop. Click here to find out more. Evolution Of The Friend: Wild Country’s Story | Climbing Daily Ep.803