TAKE HOLD - Episode 2 - So iLL Footwear

High Performance Climbing Shoes Inspired by Retro Footwear. The brothers that run So iLL, Dave and Daniel Chancellor, have always felt like outsiders. But now, after starting one of the most distinctive climbing hold brands, opening a unique climbing gym, and launching a line of retro-inspired climbing shoes, their brand is poised to become a mainstream leader in the industry.