O'Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack's initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world's first stitchless board shorts, O'Neill will always be committed to growing its reputation as one of the world's leading youth lifestyle brands based on being the First Name in the water. THEY SAID IT COULDN’T BE DONE. WE DID IT . THEY SAID IT WOULDN’T CONTINUE . IT DOES. FOR OVER 62 YEARS, OUR ATHLETES AND PRODUCTS HAVE OUTPERFORMED, OUT WORKED AND OUT LASTED THE COMPETITION. WHICH IS WHY WE BELIEVE THAT NOT DOING WHAT’S EXPECTED STARTS BY HAVING THE MOST UNREASONABLE EXPECTATIONS OF YOURSELF.